Peroni and the FIGC join forces again

The historic beer brand has become a sponsor of the Italian National Football Team once more.

Monday, November 9, 2020

Peroni and the FIGC join forces again

Italy’s most loved beer brand has signed a partnership that will link it to the Italian Football Federation until the next World Cup in 2022 in Qatar.

It’s a success story that is now resuming: at the end of the 1990s, Peroni was already closely associated with the Italian National Football Team. It was a sincere, close bond that only deepened thanks to the many projects that Peroni carried out over the years in support of the Azzurri, and it culminated in the 2006 World Cup, when the brand joined Italy on their unforgettable World Cup journey, which concluded with a victory in the final in Berlin.

Today, Peroni returns to the Azzurri’s side, supporting and upholding the most important values and principles of the sport alongside the Italian Football Federation. This marks a new chapter in this long adventure together, and a new opportunity to develop an emotional connection between the fans of the Italian National Football Team and their Italian beer par excellence.

"We are excited to start this new adventure together with the Italian National Football Team”, said Francesca Bandelli, Director of Marketing & Innovation at Birra Peroni. “After having experienced the emotions of 2006 with the FIGC, Peroni returns to unite our consumers and fans with the truest and most authentic emotions of our National Football Team, both male and female. For us it will be more than a sponsorship. It will be a path that will enhance the positive values of sport, overcoming every distance and difference. Today, more than ever, it is time to support Italy”.

"Peroni is a historic, dynamic brand that possesses great influence and with which we have experienced some incredibly special moments. The fact we have added Peroni to the list of our partners illustrates the FIGC’s commitment to its path of commercial development with major international events in mind”, said Marco Brunelli, Secretary General of the FIGC. “Through this strategy, we intend to further consolidate the sharing opportunities that bind us to the community of Italian fans and sports fans.”