05 October 2021
Peroni turns blue in an exclusive tribute to the European ChampionsA special bottle of beer was dedicated to the Azzurri, presented during an event that took place in Coverciano
Wednesday, September 1, 2021
“We’re so proud of you that we too have turned ourselves blue!”
This is the message with which Peroni wanted to pay homage to the Azzurri: the historic beer which has always been alongside the Italians, and is an official sponsor of the Italian National Soccer Teams, has changed its appearance for a special edition bottle dedicated exclusively to European champions.
Peroni, the unquestionably Italian beer, accompanied the support on European nights with their Peroni Terzo Tempo, both by uniting all the fans in the National Team’s victories at Casa Azzurri in Rome and by bringing the format to life on the IG channel @birra_peroni and interacting with the fans and the community in the nervous pre-game build-up and post-match celebrations.
It was precisely the love and pride for that blue jersey and for the emotions they gave us in this past summer of 2021, which prompted Peroni to dedicate a special bottle to the Azzurri champions. The special edition was delivered by Francesca Bandelli, Peroni's Director of Marketing and Innovation, into the hands of the European Champions, the coaches, the players and FIGC representatives in a celebratory event that was held at Coverciano on 30 August. It marked an important moment for the brand that is proud to pay homage to the National Team in its first post-European Championship release.
For all information on the variety of products visit the website: Peroni.it