Würth MODYF, the Würth Group company specialising in professional clothing and safety shoes since 1997, announces an exciting new sports partnership with the FIGC and the Italian national football teams.

Through this multi-year partnership, Würth MODYF, which caters to companies, professionals and DIY enthusiasts with comfortable, hard-wearing and durable products made from the best materials and the latest technologies, intends to strengthen its brand positioning and recognition on the market.

In the following days the communication campaign "Stoffa da Campioni" (the stuff of Champions) will start, involving online and offline channels, from TV (with a 15" spot before the matches of the Azzurri in June), to radio and Social Media (with the hashtag #StoffaDaCampioni). With which MODYF, in addition to supporting the talent and passion of the Azzurri, wants to highlight the main personnel behind the scenes: physios, green keepers, kitmen and employees of all kinds, who contribute decisively, with their commitment, to the sporting success of the Azzurri Teams.

The campaign "Stoffa da Campioni" (the stuff of Champions) is part of a broader international brand awareness strategy of the Würth MODYF Group, based on the concept "We are fans". Würth MODYF is in fact #FanOfSports and passionately supports numerous sporting events, such as the Alpine Skiing and Mountain Biking World Cups.

Würth MODYF CEO Hannes Wieland said: "It is a great feeling to be technical supplier of the Azzurri football team. As a sports fan it feels like a dream to be able to actively support the team and the many professionals working around the FIGC. We are proud of our #EroiDiVetroLeQuinte (#HeroesBehindTheScenes) and we are their fans, always and with the typical emotion of a fan. In the same way, our customers become our fans, in a process of Customer Branding that leads us to strengthen the sense of belonging and to build the loyalty of our customers.’

FIGC President Gabriele Gravina commented: "We are very happy to welcome Würth MODYF into the Federcalcio family. Being a team, sharing the same goals with passion and professionalism, working on ambitious projects and being proud to do it together with a group, an entire nation, are some of the values that distinguish the Italian national teams and are the same values that we have found in a team of excellence such as Würth MODYF, which invests equally in the satisfaction of its employees and its customers, to the point of making them a single ideal team.”