Partner

Volkswagen Italia Automotive Partner of the Italian National football team

The German brand returns alongside the Azzurri and Azzurre at the most important international football events for the men's, women's, futsal, beach soccer and e-sports teams

Wednesday, March 22, 2023

Volkswagen Italia Automotive Partner of the Italian National football team

Volkswagen is Automotive Partner of the Italian national football team. The agreement between the company's Italian division and the Federazione Italiana Giuoco Calcio (FIGC) creates a partnership for the two-year period 2023-2024 that will see the German brand alongside the Azzurri and Azzurre at the most important international football events. The bond between Volkswagen and football is a well precedented one to which is added this new, prestigious chapter. The partnership between Volkswagen and FIGC will make its debut tomorrow in the Italy vs England match in Naples and will continue for two years with all the Azzurri teams, men's, women's, futsal, beach soccer and e-sports.

Andrea Alessi, Director of Volkswagen Italia: “The National team characterises football that unites under one flag, that ignites enthusiasm and emotions in each of us. A passion that is widespread, shared and well present in our DNA as a popular brand, always working to be able to offer everyone cars with the best technology available. The agreement with the FIGC reinforces Volkswagen's historic commitment to football, in Italy but also internationally".

Gabriele Gravina, FIGC President: "It's an honour for the FIGC to once again link its name with a prestigious brand like Volkswagen, which writes automotive history every day. Innovation, quality and reliability are the characteristics that unite us and that we will enhance through the activities of the Azzurri National Teams and realising new projects. We look forward to writing a new story together, which we hope will be as successful as the unforgettable one of Germany 2006".

With its massive audience and all-round appeal, football is the perfect stage for Volkswagen to promote its range of 100% electric-powered ID. models. Over the course of the partnership, the brand will also develop initiatives designed to engage the public and its customers, inviting them to follow the national team, to participate in the events and to live their passion for football to the full.