Fileni, the third biggest player in the Italian poultry market, has launched a new campaign in light of their partnership with the FIGC, airing from 15 October.

Matteo Pincella, the nutritionist of the Italian national team, features in the new campaign and demonstrates how the Azzurri training begins with a healthy, balanced, and varied diet. Pincella takes us around the kitchen of Coverciano where he passes a ball to the chefs who entertain themselves by freestyling to music whilst they cook. 

Simone Santini, General Manager of Fileni, commented: “The new film from FILENI, in collaboration with the FIGC, is representative of how two excellent Italian institutions share values and enthusiasm. Our commitment to a healthy and sustainable diet is reaffirmed by the new spot with Matto Pincella, nutritionist for the Azzurri, who shows the excellence of our meat”. 

Barbara Saba, Marketing and Innovation Director at Fileni also expressed her enthusiasm: “We are very happy to have made this film emphasising the importance of a healthy eating lifestyle. Our products not only feed the National team but are a fundamental part of their training. Thanks to the collaboration with the Azzurri nutritionist, Matteo Pincella, who stars in the spot, we emphasise that training begins in the kitchen”. 

Being managed by TBWA\Italia, Fabrizia Marchi, CEO of the agency, thus returns to Fileni’s communication project with the campaign that follows the four-year agreement that sees the Fileni Group as the Official Partner and Official Meat Partner of the Italian National teams. The campaign will be broadcast on TV and online and will focus on a healthy, balanced lifestyle, underlining the quality and range of Fileni products that are part of the Azzurri and Azzurre diet. It further confirms the Group’s commitment to offering products that contribute to a healthy lifestyle thanks to their strong link with the territory guaranteed by the 100% made in Italy production process.