On air from tomorrow is the TIM Group's new commercial starring the Azzurre, who will represent Italy at the Women's World Cup that kicks off on 20 July in Australia and New Zealand. At the centre of the story, directed by Cinzia Pedrizzetti, is a young fan of the women's national team. Driven by passion, she seeks to realise her dream of becoming a professional footballer, overcoming the limits and prejudices that remain an obstacle, even in the world of sport.

The commercial is a new chapter of the “Power of Connections” campaign, which highlights the importance of relationships to overcome distances and find strength and motivation to achieve increasingly ambitious projects. TIM is committed to overcoming gender stereotypes, just as the women’s national team had to do. TIM is a top partner of the women's national football team and supports women's talent in every field, starting with the world of sport, because gender equality can’t wait.

Gender equality is a key driver of innovation, growth and talent attraction. Måneskin's hit 'The Loneliest' is the soundtrack of the commercial on air from tomorrow on the main TV stations in 30" and 45" formats and on the Publitalia networks with a special 50" version, on the web with a special video strategy and on social networks.

CREDITS
Production House: Think Cattleya
Executive Producer: Martino Benvenuti
Director: Cinzia Pedrizzetti
Directors of Photography: Benjamin Roux/Emanuele Zarlenga
Post production: Artificio/Xchanges
Agency: Havas Milan
Soundtrack: The Loneliest- Måneskin