Just a few days after the opening of Design Week, on Thursday 11 April, the long-awaited C2CMLN X ADIDAS ORIGINALS took place, an event held by C2C, the most avant-garde electronic music festival in Europe, for the brand. The party celebrated the launch of the new adidas Originals '1000 Back' campaign and saw four international talents performing on the District 272 stage, who wore some of the brand's most iconic items, making them as unique as their artistic visions: Sega Bodega, Sister Effect, SPLENDOR and DJ Python.

The latter appeared on stage with the new Italian national football team shirt to celebrate the Azzurri colours, showing off a blokecore look in perfect harmony with one of the most hyped trends among the new generations.