Biraghi, a market leader in Italy’s dairy sector, proposed a new challenge to give the Azzurri the right boost ahead of their upcoming matches: during the team’s training camp at the Federal Training Centre in Coverciano, three players from the National Team took on the challenge of building the highest tower out of Biraghini Snacks. A video of the challenge is available on our Instagram, Facebook, X and YouTube profiles. Click here to watch the ‘Tower challenge.’ 

To mark Biraghi’s partnership with Italy’s National Football Team, the famous cheese snacks, made from 100% Italian milk, left the iconic yellow-coloured packaging behind for an entirely blue packaging to celebrate the Azzurri. These are now available on supermarket shelves. 

Biraghini Snacks will continue to accompany the Azzurri in the dressing room, during matches and at all the training camps alongside other Biraghi products that have been a fixture on Italian dinner tables for so many years. 

 

ABOUT BIRAGHI

Biraghi PLC, founded in 1934, has always supported the Italian production chain: they collect and process approximately 465,000 litres of milk a day for a total of 170 million litres per year. All mill collection and processing takes place in the Cavallermaggiore plant, producing cheese and dairy products without preservatives: about 320,000 wheels of Gran Biraghi are made per year and about 200,000 wheels of Gorgonzola PDO, as well as Ricotta and Butter.