The Italian National Team launches the exclusive 'Football Fabric Collection' digital series on socios.com
The campaign has been launched in partnership with the Italian Football Federation to celebrate the upcoming European Championship. Fan Token holders will be able to access these official collectibles by locking their Fan Tokens using the well-known Locker Room feature of the platformTuesday, June 11, 2024
The domestic campaigns in Europe have come to an end, but there will still be plenty of football to enjoy this summer. Millions of fans are counting down to the European and American championships, with kickoff just a few days away, in Germany and the United States, respectively.
Riding the wave of excitement from these championships, Socios.com has launched a special edition of its well-known Locker Room feature, allowing fans to obtain official digital collectables of their favourite teams by temporarily locking their Fan Tokens.
The Football Fabric Collection: From the past to the future, it will allow Fan Token holders from Argentina, Italy, and Portugal, the three partners of Socios.com participating in both competitions, to win exclusive digital collectables inspired by the uniforms of these iconic national teams.
There are four different categories of digital collectables for each team, based on the scarcity of available collectables and their utility. Each of these categories requires the user to lock a different number of Fan Tokens.
- Classic - The Present: These digital collectables are inspired by the jerseys that the teams will wear during the upcoming European Championship (for Italy and Portugal) and the Coppa America (for Argentina), both taking place this year. There will be a total of 2,000 issued for each team, and users will need to lock 5 Fan Tokens to obtain them.
- Bronze - The Future: These digital collectables embody the vision of the next evolution of the national team jerseys, reimagined through the lens of artificial intelligence. There will be a total of 1,000 issued for each team, and users will need to lock 10 Fan Tokens to obtain them.
- Silver - The Past: These digital collectables are inspired by the jerseys that the teams have worn in past championships, from which they emerged victorious. There will be a total of 750 issued for each team, and users will need to lock 15 Fan Tokens to obtain them.
- Gold - The Legend: These digital collectables are inspired by the iconic jerseys worn by the teams during a particular historically significant event. There will be a total of 300 issued for each team, and users will need to lock 50 Fan Tokens to obtain them.
Users who collect all four categories of digital collectables (Classic, Bronze, Silver, and Gold) will have the chance to win an official team jersey from the team for which they have locked the Fan Tokens.
Fan Token holders can lock their Fan Tokens until 15 July, and the lock-in period ends on 15 August. As always on Socios.com, users can choose between two different Locker Rooms:
- Locked Locker: Users will automatically receive their digital collectables but will not be able to unlock their Fan Tokens until the end of the lock-in period.
- Flexible Locker: Users will receive their digital collectables at the end of the lock-in period if they have not unlocked their Fan Tokens before the campaign ends.
By locking their Fan Tokens, these become non-tradeable, meaning users cannot sell them until the end of the lock-in period. However, Fan Token holders can use them to interact with their team and earn Reward Points through various fan interaction features on Socios.com.
"We are truly excited to present the Football Fabric Collection, special for several reasons," said Gilbert Camilleri, Chief Marketing Officer of Chiliz and Socios.com. "On one hand, it brings together two of the most significant aspects for football fans: collectables and jerseys. On the other hand, it bridges the digital and physical worlds, making digital assets useful in real life, which is one of the pillars of our offering".
"And finally, by doing what fans have always done, supporting their team and interacting with them as much as possible, they will be able to earn rewards, further increasing the excitement and engagement for this summer's international tournaments".
Since their launch in September 2023, over 40,000 digital collectables have been claimed through the Locker Room feature on Socios.com.
Socios.com is a pioneering platform for fan interaction and rewards through tokens, used by over 80 sports organizations worldwide to engage with their fans and offer them rewards. It is powered by Chiliz, a leader in blockchain solutions for the sports and entertainment industry. All Fan Tokens are minted on the Chiliz Chain, the first layer-1 blockchain designed specifically for the needs of sports and entertainment brands. $CHZ is the token that underpins the Chiliz Chain and serves as the in-app currency for Socios.com.