TeamSystem – an Italian tech company that is a leader in the market of digital solutions for business management and professionals – has launched a new multi-topic advertising campaign with four entertaining and innovative radio ads, on air since Sunday 24 March on the main Italian stations, also involving the Italy Head Coach, Luciano Spalletti.

The campaign, conceived and created by the KleinRusso creative community, uses footballing metaphors across four topics to promote the TeamSystem mission of contributing to digital culture in Italy via a direct dialogue with supporters of the Italian National team, sharing, in a new way, all the advantages of software solutions that the Group with over 2 million clients provides to streamline business of companies and professionals, helping to reinforce their market competitiveness thanks to innovative technologies like AI – around which the campaign is based, to evidence its enormous potential for business services and the many opportunities that can guarantee a digital transformation in Italy.

“The choice to involve Luciano Spalletti as a testimonial and narrative voice in the new campaign reflects our constat commitment to bring elements of digital culture to an ever broader audience; a central part of TeamSystem, always there to serve the competitiveness of SME and professionals in our country”, commented Daniele Lombardo, Group Marketing, Institutional Relations and Communication Director at TeamSystem. “Let us hope that the current Italian interest and attention to the digital world, with the huge advantages that can be brought to the country system in terms of efficiency, speed, and competitiveness, can grow further to reach the levels of passion brought about by football and sport in general, bringing Italy and Italians together to work to a common goal, like when we support the Azzurri”.

“It is a pleasure to be alongside TeamSystem once again, a client with whom we are building a solid and important relationship year after year. We have to thank the entire team for the help and obviously, Spalletti, who has contributed to transforming it all into a winning move with his professionalism”, added Antonio Fatini, Chief Creative Officer of KleinRusso.

Aired for the first time on Sunday 24 March on the Mediamond channels, the campaign is comprised of 4 topics of 30 seconds each and will be broadcast on the main Italian radio station across the year. The entire plan for the media and communication campaign was entrusted to Mindshare by TeamSystem. 

This campaign comes as part of a wider collaboration between the Italian Football Federation and TeamSystem, who renewed their partnership in support of the FIGC that began in 2019, for an ever more digital and innovative Italy.