With the Azzurri set to begin their EURO 2024 qualifying campaign in just under three weeks, TCL has entered into a new partnership with the FIGC to become an official partner of Italy’s National Teams until 2026.

This project was strongly desired by the firm’s management and reflects the philosophy of the electronics brand, which has long held a commitment to sports entertainment. After international collaborations in various sporting disciplines, the company has now decided to support the teams loved by Italians: the Azzurri and Azzurre. The partnership covers all of Italy’s National teams: Men’s, Women’s, Youth, futsal, beach football and eSports.

The partnership will be ushered in on 23 March when Italy take on England at the Stadio Diego Armando Maradona in Naples, where the TLC logo – as the only electronics producer – will be visible on the pitchside LED screens, the big screen, in the mixed zone and at press conferences, and in the hospitality areas.

 “It’s a dream that has now become a reality,” said Andrea Musella, TCL’s Italy country manager. “This partnership with Italy’s National Teams is proof of our determination to keep growing in the Italian market with all of our electrical products. Football represents the expression of one of our key principles: in order to win, you have to work as a team.”

 “It’s a great honour for the FIGC to be able to usher in this new partnership,” said President Gabriele Gravina. “TCL is a leading brand on a world scale because of their characteristic R&D. They showed us an interest straight away and they have a great passion for Italian football and its fans. We’ll do great things together.”