Peroni is back in support of the Italian National Football teams as an Official Partner: a new chapter begins in the partnership, established in the 90s, with a multi-year deal signed with the FIGC.

The excellence of Italian beer will be alongside all of the Azzurri squads once again, from the Men’s and Women’s teams, to the futsal and beach soccer sides, in all international competitions in the coming years starting from the upcoming Euros in Germany this June and July.

Leveraging the positive values of sport and the visceral passion that unites all Italians with the National teams, in line with the spirit of the brand, the collaboration is a powerful promotional tool for a uniting message, because “If it brings us together, it’s Peroni” (“Se Ci Unisce è Peroni” in Italian). Today, this message becomes even more rich in the deeper meaning of inclusion and overcoming stereotypes, for a football without distinctions.

Enrico Galasso, President and CEO of Birra Peroni, commented: “This collaboration is more than just a simple sponsorship for us: football always has an important social role in our country, it is emotion, inclusion, culture, and the National teams are the driving force for all of this. For this reason, it is always an honour to be alongside the Azzurre and the Azzurri and to work with the FIGC in support of values, projects, and initiatives to continue to spread this uniting message that has always set our Peroni apart”.

FIGC President, Gabriele Gravina, affirmed: “We are happy to welcome Peroni back as a quality partner of the National teams. It is a source of pride for the Federation to be able to collaborate with a leader in their sector which is an iconic Made in Italy brand that has developed many programmes that support values, ethics, sustainability, and the involvement of a salient fanbase. Together we will promote the best essence of sport: sharing a passion that unites millions of people”.