Last January, Peroni announced its return as the Official Partner of the Italian National Football Teams with the signing of a multi-year agreement with the FIGC. The quintessential Italian beer will thus be supporting the National Team during the European Championships in Germany, emphasizing the positive values of sport and the love Italians have for the Azzurri.

To kick off this message of unity, comedians Daniele Tinti and Luca Ravenna, authors of the Podcast Antenna Sport, initiated a call to action. In a social media video announcing the campaign, they invited all Italians to visit the website tuttiazzurriconperoni.peroni.it, starting a direct interaction between the brand and the public.

It is precisely thanks to the brand's desire to stand by Italians that #TuttiAzzurriConPeroni was launched. More than just a campaign, it is a gesture of love and support from the brand to the entire Italian public during such an important moment for the National Team.

On the official website, users can participate in a variety of activities by registering, all related to their way of being a Fan. With their own photo, users can create a soccer-style trading card to download or share with friends. Additionally, they can find various locations/bars nationwide to watch the game with Peroni. While everyone has their own pre-match rituals and stories to tell, whether they are typical bar, stadium, or home fans, with Peroni, everyone is united by the same passion.

“Football plays a fundamental role in the lives of Italians. It is emotion and it is unity. With the start of the European Championships, we have launched a campaign that celebrates the passion of Italians for the National Team and invites everyone to cheer together,” says Viviana Manera, Marketing Director of Birra Peroni. “We have designed a series of activities to help us get as close as possible to the public, to promote the most beautiful essence of sport, the sharing of a passion that unites millions of people. #TuttiAzzurriConPeroni, therefore, celebrates all the people who cheer together for the National Team and support it".

“Major competitions like the European Championships unite fans and football enthusiasts of all generations under one flag and in one jersey, the blue one," said Giovanni Valentini, Deputy Secretary General and Head of the Revenue Area of the FIGC. "The National Team's match is emotion, it's passion, but above all, it's a moment of gathering and sharing for all Italians, from personalized trading cards to finding a location to watch the game. We are #TuttiAzzurriConPeroni and the National Team in Germany knows it has a nation ready to support it".

In keeping with the theme “Che Tipo di Tifoso Azzurro Sei?” (What Kind of Azzurri Fan Are You?”)  during the first three qualifying matches on 15, 20, and 24 June where the Italian National Team will face Albania, Spain, and Croatia, Peroni will bring Azzurri fans together for three events in Rome, featuring special guests. These events will include appearances by Tinti and Ravenna, who will be present for the first evening, as well as Danilo da Fiumicino, Casa Surace, and many others. Additionally, the undisputed talent of Italian football legend Claudio Marchisio will be present at all three events.

Projected onto a large screen, fans will be able to watch the game together and share the moment, with entertainment and formats designed to foster unity among all Peroni Lovers.

Last but not least, a special Capsule Collection has been created for Peroni in collaboration with Tacchettee, a Made in Italy clothing brand. The line includes t-shirts, a cap, a tote bag, and slides, and will be available on the website tuttiazzurriconperoni.peroni.it. There will be a discount for everyone who creates and shares their own Fan Trading Card.

#TuttiAzzurriConPeroni

will be featured on all digital and social media platforms of the brand.