FIGC and adidas have joined forces to produce a video ahead of Italy’s opening fixture at EURO 2024. United by the national anthem, the video shows players and fans getting fired up just moments before kick-off. Captain Gianluigi Donnarumma, Federico Dimarco, Davide Frattesi, Alessandro Buongiorno and Bryan Cristante all took part in the recording, singing together as one.

Meanwhile, on the other side of the TV screen, fans of all ages prepare for the start of the match, engaging in rituals and finding themselves in typical pre-match situations. It doesn’t matter whether you’re at a bar, on an improvised pitch, at home or eating pizza on the roof of a building: everyone supports the National Team in their own way. There is also a cameo appearance by Italian singer-songwriter Ariete, who joins youngsters waiting to watch the match on one of the roofs of the city. In producing this video, the FIGC and adidas wanted to once again represent the Azzurri shirt as a symbol of unity and timeless national identity.