Biraghi dedicates one of the thirteen windows of its historic shop in Turin's Piazza San Carlo to the Italian national football team, of which it became Official Partner a few months ago.

The people of Turin and tourists alike will be able to admire some of the Azzurri's original products, including the ball and duffel bag, but above all the official shirt with the number 34, which the National Team's coach Roberto Mancini autographed and dedicated to Biraghi S.p.A., handing it over to Claudio Testa, the company's Board Member, at the press conference announcing the partnership.

Number 34 celebrates 1934, the year the dairy company was founded by Ferruccio Biraghi and the Italian national team's first World Cup victory.