As part of the partnership that made Gillette Labs the official razor of the National Team, Gillette, the global leader in grooming and male shaving, is in Iserlohn at Casa Azzurri. Since 1998, Casa Azzurri has been the headquarters of the Italian National Team during major international tournaments. This is once again the case at UEFA EURO 2024, where Italy’s campaign began with a victory over Albania in Dortmund. The HQ is a place where fans, big names and partners can enjoy many live activities.

Gillette is making its presence felt with its Barber Shop, giving guests the chance to take their look to the next level by choosing a style that suits them best. Two beard stylists will be able to assist supporters, who might want more of a clean, beardless ‘Bomber Labs’ look or a thick, well-groomed ‘King’ beard. Gianluigi Buffon, the National Team Delegation Head, has already paid the Barber Shop a visit.

The Shop is open every day from 12:00 to 22:00 CEST and will allow guests to feel even closer to the Azzurri players, whether they are Bomber Labs like Davide Frattesi and Gianluca Scamacca or Kings like Federico Gatti.

The relationship between Gillette and football is certainly well established. The brand recognises the unifying power of football and promotes its growth, basing its relationship with the sport on passion and shared values that go beyond the pitch. At the European Championship, it is at the side of the Azzurri, passionately supporting the team and its fans.