Fonzies, iconic brand of the Mondelēz International group, reinforces its support to the world of sport by renewing its partnership with FIGC, Federazione Italiana Giuoco Calcio. Fonzies, like the National Teams, unites people and generations in the name of fun: for this reason, the iconic cheesy corn crisp is confirmed as Official Partner of the Men's and Women's National Football Teams for the four-year period 2023-2026 and consolidates its presence in the world of sport.

"Fonzies is the snack of fun and enjoyment and what could be more fun than cheering on national teams during competitions, in the company of people you love? Everyone loves cheering on Italy, enjoying the show and enjoying our irresistible Fonzies alone or in company. We are proud to continue to accompany the Azzurri, the Azzurre and the Italian fans in the upcoming international football events," - said Francesco Uguccioni, Brand Manager Chips - "Just like the national teams, in fact, Fonzies brings everyone together, uniting people and generations! By virtue of the values that unite us with the world of sport and the national teams, we want to wear the Azzurri shirt not only as sponsors, but as true partners, with an integrated communication plan... to lick our fingers!"

The partnership will be enhanced in a rich communication plan with which the brand will accompany Italian fans in the coming years. The unmistakable yellow packaging with the red flame of Fonzies, for the occasion, will bear the logo of the FIGC; the brand will take to the field with the Azzurri and Azzurre with a dedicated commercial that further reinforces the link with the world of sport. Everything will be amplified by engaging social and digital content that will see Fonzies and the National teams as the main acts.

For 2023, Fonzies will accompany the Italian national teams at qualifying matches and final phases of major international competitions with dedicated special projects and support in full Fonzies style.

But 2023 will only be the first chapter of this long-term partnership! Fonzies is already working on the plan for the coming years to be at the side of all national teams in all future competitions.

The partnership confirms Fonzies' commitment to promoting sporting values such as passion, commitment and fun, and positions the brand as the partner of excellence in the world of national sport.