Fileni, the official Italian National Football Team egg supplier, presents its new and wide range of 100% Italian fresh eggs consisting of four varieties: free range, bio, barn and giallo pasta (yellow yolk). A valuable food for daily nutrition and the basis of traditional and innovative recipes, Fileni eggs are 100% Italian sourced, with male chicks safeguarded during the production process.

With its new line of eggs, Fileni is further promoting the importance of a healthy and balanced diet and demonstrating its commitment to providing high quality and highly versatile foods. Through a wide product offering, the brand is appealing to a young and dynamic market and responding to the latest trends in 'away from home' consumption, from high-protein breakfasts through to business brunches and dinners out. Indeed, eggs can be consumed at any time and used in multiple recipes to tackle the day in the right way.

Fileni has become the first Italian brand in the industry to present packaging with images of gourmet-style recipes. These elegant, impactful and inviting photos demonstrate the kind of culinary experience that can be enjoyed through the product line. 

Also present is the brand logo and the words ‘Official Italian National Football Team Egg Supplier’ in Italian, a reminder of the integral role Filena products play in the Azzurri’s strict nutritional plan. Also important is the use of orange and yellow tones to attract the attention of consumers.

“We’re proud to be at the side of the Italian National Football Team, with whom we share fundamental values like passion, ethical responsibility and teamwork,” said Barbara Saba, the Fileni Group’s Marketing and Innovation Director. “With our new product line, we want to reaffirm just how close we are to consumers, as well as our commitment to offering high-quality products that contribute to healthy and balanced diet choices. We’ve also worked hard on our packaging so it stands out on the shelf with a clear and direct look. With this in mind, we’ve selected new and distinctive images, graphics and colours. Our strategy aims to underline the importance of a product that we want to be increasingly consumed thanks to its versatility and ease of preparation.”