Today, the Italian Football Federation (FIGC) presents its first shirt collection for the Italian National Football Teams, created in collaboration with adidas. From 1 January 2023, as already announced in recent months, the FIGC will have adidas as its official partner, manufacturing the Italian National Teams (men's, women's, futsal, beach football and e-sports).

Gabriele Gravina, President of the Italian Football Federation (FIGC), commented: "Today we are entering a new era and we are proud to do so with adidas, which has showcased the passion and tradition of the Azzurri shirt in the best and most modern way. For 113 years, the Italian national football teams have represented a symbol of values and style throughout the world; the Azzurro is part of our national heritage that transcends sport, conveying feelings that unite people of different ages, genders and social classes. The Azzurre and the Azzurri represent a strong element of identity, which we will make the most of in this new partnership'.

Bjørn Gulden, Chief Executive Officer of adidas, said: "Italy is one of the most famous and successful national teams in the history of football. We are very proud to officially welcome the Italian Football Federation (FIGC) and all its teams to the adidas family and we look forward to starting this successful partnership together. At the same time, we are incredibly excited to finally be able to share our fantastic range of products with the world, including the wonderful Home and Away kits. They are the essence of Italian elegance and style, while remaining true to the Azzurri's iconic heritage'. 

The new Home shirt will be worn on the pitch tomorrow, Wednesday 18 January, in the Under 18 friendly match between Italy and Spain, at the Centro Tecnico Federale in Coverciano. It is the first time in the history of the national team that it will be worn by a youth team.

The new adidas x FIGC Collection

The design of most of the collection is inspired by marble, a natural, geographical and cultural element that represents Italy, and with it many of the country's monuments and cultural sites over the centuries.

The Home kit, with the traditional blue base, integrates the marble inspiration across the entire shirt and shorts, an element replicated on the fabric through manual work, in which traditional craftsmanship in the care of the raw material and highly innovative techniques work side by side.

 

In addition to the exclusive pattern, there are other references to Italian culture on the Home kit, such as the Tricolore details delicately inserted on the shoulders: on each of the three adidas stripes, an elegant border has been inserted that recreates the colours of the Italian flag. The Tricolore is also present on the sides and on the edging of the shirt. Finally, on the back of the collar is the writing 'Italia', entirely personalised with a reference to Roman engravings, the same approach used in the lettering of the players' names and in the numbering of the jerseys. The sleeves and the collar are enriched with delicate but incisive golden details, which embellish the kit, recalling the successes of the Nazionali Azzurre. The new National team badge, made official in recent days, and the adidas logo are thermo-applied and positioned front and centre at chest height.

The Away kit is also deeply inspired by marble, which features heavily thanks to the light-coloured base: the predominant colour is 'off-white', with a precise reference to the raw material that characterises the whole kit, embellished by the graphics with navy blue and gold veins. On the Away kit we also find the same details as on the home shirt, such as the Tricolour on the three adidas stripes and the writing 'Italia'.

The kits are made using the best adidas innovations, in particular materials that allow the athletes to feel comfortable thanks to the HEAT.DRY technology, optimised to provide maximum comfort and breathability for the players during sports performance. The jerseys are made from 100% recycled materials.

 

The product offering is completed by the Anthem jacket, in an exclusive double-sided version, and the warm-up products, featuring the iconic marble-inspired design but with shades that reference the Tricolour. Made in the dominant colours of blue, white and the Italian flag, the Training collection is also available, allowing players to have a unique look and feel when representing the national team both in training and off the pitch.

The collection will be available from today at the FIGC Store, on the adidas website and app, in adidas stores and at selected authorised retailers.

For more information visit adidas.co.uk/football or follow @adidasfootball on Twitter or @adidasfootball on Instagram to join the discussion.

The Search Campaign

The new collaboration between adidas and the FIGC is launched with a dedicated campaign, The Search, which includes a Launch Film, starring some of the Azzurri and Azzurre, past and present, in a hunt for a precious treasure: Gianluigi Donnarumma, Martina Rosucci and Alessandro Del Piero star, alongside special guest, singer Blanco.

The Search is the story of a boy's efforts in a magical forest, in search of the Azzurro shirt, one of the symbols of Italian national identity. This experience symbolises both the search for the Italian that is in each of us and the common sense of belonging to the country's identity, important values to pass on to future generations. It is a symbolic handover between an icon of the national team, Alessandro Del Piero, and the singer Blanco, a favourite idol of the youth of today. In the final scenes, on a football pitch in Rome, we find Blanco playing together with his peers and a new star of the national team, Gianluigi Donnarumma.

The campaign, promoted on the main social and digital platforms worldwide, was produced in close collaboration with the Federazione Italiana Giuoco Calcio and adidas.