An agreement of quality, a partnership that takes on great symbolic meaning: the Italian Football National Team and Esselunga will face the coming years together, strengthened by the affection of millions of fans who follow the most popular and beloved sport in Italy.

The partnership between Esselunga and the Federazione Italiana Giuoco Calcio was announced today at the Centro Tecnico Federale in Coverciano. Under the agreement, the Italian retail chain will support all the national teams: the Azzurri and Azzurre, youth teams, futsal, beach soccer and e-sports.

"We are proud," said Giovanni Valentini, Head of Revenues at the FIGC, "to present the partnership between the national team and Esselunga, because of the values that have always accompanied the brand in its relationship with its customers and people. Its Italian identity and its focus on selecting quality products from our country were decisive factors in linking the Maglia Azzurra to Esselunga. Together, I am convinced that we will be able to convey important messages to young people about a healthy lifestyle, through correct dietary choices, which is one of the issues that the FIGC is most committed to, especially in the grassroots football age groups".

"We are truly happy," stressed Roberto Selva, Esselunga's Chief Marketing & Customer Officer, "to be able to accompany the Azzurri in the challenges of the coming years, with all the strength of our people and our customers who will be with us, match after match, cheering on Italy. Sport is passion, commitment, dedication, values that inspire our company every day. Esselunga is proudly Italian and with this partnership, it confirms its vocation for excellence, just as the national football teams represent Italian sport par excellence".

Playing sports and a balanced diet are fundamental for promoting and maintaining a correct lifestyle and inspire many of Esselunga's initiatives. The decision to support the Federazione Italiana Giuoco Calcio responds to the desire to give a new impulse to further promote Italian products around the world.

Esselunga, already a sponsor of CONI and of the next Winter Olympic Games in Milan Cortina 2026, therefore continues its path in support of sport, a passion that unites all of Italy with the Azzurri.

A reference point in the large-scale retail sector in Italy, Esselunga is internationally recognised. Today the group, a producer as well as a distributor, has 25,000 employees and 5.7 million loyal customers and more than 180 shops. Its history began in 1957 in Milan with the opening of the first supermarket in Italy: the valorisation of the territory and the centrality of Made in Italy, the cornerstones of all national representations in sport, have always been a prerogative of the company.