For Euro 2024, Deliveroo, a leader in the online food delivery industry and Premium Partner of the FIGC, has created digital content alongside Torino-based creative agency Ribelli directly from the Azzurri pitches in Coverciano.

The campaign brings together reality and digital assets where footballers and food star. A giant Deliveroo bag was depicted on the training pitch, a well wish for the Azzurri’s upcoming Euros campaign in Germany, using what Deliveroo does best: taking care of others through food. 

 “At a time when there fake out-of-home adverts everywhere, we asked ourselves what could be our rebellious approach: we came to the conclusion of it having to be the LEAST FAKE possible” stated Francesca Nicole Micalef, Art Director of the Ribelli agency that handled the project. “In this case, we had the possibility of being there during training, a chance we couldn’t miss and that there was nothing fake about” confirmed Gianluca Scolaro Head of Production at Ribelli”.

“Being a Partner to the Azzurri has always been a great honour for us and to kick off this important time of big feelings and big games we have chosen to stand alongside our National team the only way we know how: to the MAX!” stated Marco Galimberti, Head of Marketing di Deliveroo.