To celebrate its recent partnership with the Italian National Team, the Biraghi company has announced a change of packaging for one of its flagship products: Biraghini Snacks are leaving their iconic yellow colour to be presented in an entirely Azzurro pack. 

In March, Biraghi became an Official Partner of the Italian National Football Teams, signing a four-year agreement with the FIGC, covering all National Teams (men’s, women’s, youth, futsal, beach soccer and e-sports). The famous Biraghi brand thus accompanies the teams on the sidelines, in the backdrop of their interview and press conferences and in the ‘Casa Azzurri’ hospitality area. 

Biraghini Snacks - which are produced with 100% Italian milk - will be present in the Azzurro packaging inside the changing rooms during matches and during all the training camps to boost all the National Teams. Soon other Biraghi products will be on supermarket shelves with packaging dedicated to the National Team, including the Grattugiato Gran Biraghi, the Gran Ricotta Super Cremosa and the Gorgonzola DOP Selezione Biraghi. 

“We are proud to celebrate this important partnership with the National Team through one of the most loved Biraghi products,” said Gabriele Bolle, Marketing Director of Biraghi S.p.A. “Biraghini Snacks are ideal for the National Team athletes and for anyone who practices sport, as well as all those who believe in a healthy and balanced diet.”