This morning - in the Turinetti Hall at the Galleria d'Italia in Piazza San Carlo in Turin - Biraghi, a leader in the Italian dairy market, celebrated 90 years of activity by looking back over its history and presenting a new logo. For the event - with the FIGC'S deputy general secretary and revenue director, Giovanni Valentini, and the Italian legend, Marco Tardelli, present - the first anniversary of its partnership with the FIGC was also celebrated, which sees Biraghi as an Official Partner of all the Italian national football teams.

The company was founded in Cavallermaggiore in 1934 by Ferruccio Biraghi and over nine decades has established itself as a major player in the national and international dairy sector. The care taken in the processing and transformation of milk has allowed Biraghi to evolve and progress year on year, with growth due to an innovative outlook and a business culture that have always been cultivated within the company.

Currently Biraghi S.p.A., it employs around 250 workers and processes around 470,000 litres of the best Italian milk, collected exclusively from around 200 farms in the Piedmont region for a total of 170 million litres per year. The company is led by Ferruccio's children, Anna and Bruno Biraghi, and the next generation is already entering the business with Anna Biraghi's daughters, Monica and Daniela Bianco. Operations are guaranteed by a management structure led by the Administrator and General Manager Manuel Porta, supported by Directors Fabrizio Giuggia and Claudio Testa, aimed at leading the company towards new and ambitious objectives, investing in the research of new production techniques and developing local human resources, with the aim of strengthening its positioning in the Italian and international market.

Biraghi products, always packaged in a high-service content, have brought excellent results over the years. Grated Gran Biraghi cheese has been at the top of the Italian rankings of the best-selling fresh products for years. The company, in addition to the Gran Biraghi offered in various sizes - such as Biraghini, Biraghini Snack and Petali - to satisfy the needs of all consumers, also produces Gorgonzola DOP, Gran Ricotta Super Cremosa, traditional butter and UHT milk.

“What we are celebrating today is a special moment for Biraghi, a milestone to celebrate and at the same time a new beginning to pursue more ambitious objectives every day", commented Daniele Di Palma, Biraghi S.p.A Marketing Director. "In these ninety years of production, since its foundation, the company has stood out as a leader in the Italian dairy market and today - after almost a century of history - continues to support the national production chain with the same commitment as always. We are also happy today to be able to celebrate the one-year anniversary with the FIGC of being an Official Partner of the Italian National Football Teams because we have always shared the values that identify the national team. Being the Azzurri's cheese company fills us with pride."

The agreement made official last year at the Federal Technical Centre in Coverciano established the duration of the partnership until 2026 and concerns all the National Teams (Men's, Women's, Futsal and e-Sports). Biraghi joins the Azzurri athletes at the table, on the sidelines, in the interview backdrops and in the 'Casa Azzurri' hospitality areas.

“We are really happy to have welcomed another Italian excellence like Biraghi into the Azzurri family,” commented Giovanni Valentini, FIGC deputy general secretary and revenue director. “Together, through our national teams, we have always promoted Italian food products around the world, which represent one of the most important economies for our country. With Biraghi we are telling a beautiful Italian story, based on shared values such as quality, the importance of a healthy lifestyle, attention to nutrition and the desire to invest in the growth and training of new generations, who represent the future of our country."

During the morning, the new logo and brand identity were also presented: the historic bright red of the background has made way for a more elegant shade and the texts inside gone from the traditional white to a gold colour.