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adidas presents the latest version of the Icons collection: there are also shirts dedicated to Italy

Inspired by the 1990s, which thrilled an entire generation, the Azzurri-related collection celebrates a decade of near successes (Italy '90 and USA '94) and is designed for fans who appreciate the nostalgic style of the past and the technology of new sportswear

Wednesday, March 1, 2023

adidas presents the latest version of the Icons collection: there are also shirts dedicated to Italy

adidas today reveals the latest version of the Icons football shirt collection, replicating some of the most famous teams and federations. Inspired by the 90s, which captivated an entire generation and defined style on and off the pitch, the collection evokes some of the most memorable moments of that era, focusing on elegant retro looks that combine football performance and streetwear culture.

Inspired by the 'adidas Equipment' era, this collection of football icons brings back the classics of the past and imagines how some players might have looked if they had worn the three-stripe brand in the early 90s. The central branding, glossy finish and relaxed fit strike a balance between instant iconicity and wearability

Designed for all fans who live and breathe football culture and appreciate the nostalgic style of the past as much as the comfort and high-performance technology of modern sportswear, the adidas football icon collection - including match shirts, tracksuits and shorts - is available to buy now on adidas.it and at selected adidas shops and retailers.

As for the Icon shirt dedicated to Italy, it has details in the style of adidas Equipment and celebrates a decade of near success (Italy '90 and USA '94): central coat of arms, the 3 stripes, a loose fit.

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