Adidas and FIGC: Bari Vecchia turns blue before the third EURO 2024 group match
Following Milan's tricolour lights and Rome's giant jersey, many Azzurri shirts now adorn balconies along Arco Basso street, also known as "la strada delle orecchiette"Sunday, June 23, 2024
adidas and FIGC team up for another stop across Italy: this time Bari is coloured blue, after the tricolour lights in Milan and the giant shirt in Rome.
As Italy prepare to face Croatia in the crucial third and final group match of UEFA EURO 2024, Bari is awash with tricolour flags and national team jerseys. Along the iconic Arco Basso street, renowned as “la strada delle orecchiette” for its culinary tradition, countless Azzurri shirts adorn balconies, showcasing fervent support for the national squad
In the streets where pasta makers' stalls line up, pasta is handcrafted according to a heritage passed down through generations, much like the passion for the National Team. To celebrate the occasion, orecchiette are being crafted in tricolour versions—green, white, and red—symbolizing the strong sense of unity inspired by the National Football Team.
Furthermore, a blue Ape featuring Adidas and FIGC logos on its sides will traverse the city streets all day, visiting the fish market, the city waterfront, and the bustling central Corso Vittorio Emanuele.
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adidas e FIGC colorano Bari Vecchia d’azzurro
