Acqua Lete and FIGC renew partnership until 2026
Officialised today at Coverciano, in the presence of President Gravina and Coach Mancini, the agreement that will see Acqua Lete once again become the Premium Partner of all the Italian National Football Teams over the next four years.Monday, June 12, 2023
Acqua Lete and Federazione Italiana Giuoco Calcio have today renewed their partnership for the next four years. Acqua Lete will continue to be Premium Partner of the Italian National Football Teams until 2026, thus continuing a relationship that began in 2015 and has grown in recent years with mutual satisfaction.
For the future, the partnership between Acqua Lete and the FIGC will focus on the themes of inclusivity and the celebration of the passion shared by the players of the Italian National Football Team and the millions of Azzurri fans. At the same time, the common commitment that has always linked Acqua Lete and the FIGC for the promotion of sports values, with particular attention to social issues, and for the adoption of correct lifestyles, through a healthy diet, a regular sports practice and an adequate hydration necessary for the achievement of an optimal psychophysical well-being, will be maintained.
"The renewal of the partnership with Acqua Lete makes us proud - says Gabriele Gravina, President of the FIGC - because it represents an excellence of Made in Italy that has supported the Italian national football teams and the activities of the FIGC for over 8 years. A healthy lifestyle and proper hydration are the basis of a sportsman's life, taking care of every aspect of the daily life of athletes is a commitment and a responsibility that we carry out with Lete in a virtuous process of education to sport and its values."
"When you talk about water in the world of sport," says Gabriella Cuzzone, Marketing Director of Acqua Lete, "you talk about Acqua Lete. Our link with sport is solid and deep, and we are thrilled to be continuing our journey with the FIGC."
In the next four years, we intend to activate our communication with all the national teams in an innovative way. The National Teams," Cuzzone concludes, "are an extraordinary vehicle of positive values in terms of loyalty, passion, a sense of belonging, inclusivity and a healthy spirit of competition, and they therefore deserve constant limelight on our part, not limited to the major international events, and all our activities will be oriented in this direction."
Acqua Lete, the market leader in natural effervescent mineral water, is the ideal water for sports enthusiasts. Thanks to the combined action of bicarbonates and calcium, it is a winner not only for muscle recovery during and after sporting activity, but also for perfect rehydration.