City ActivitiesFootball Village will be placed in Piazza del Popolo; Fan Zone in Via dei Fori Imperiali will open during four match days in Rome; hotspots near Via del Corso; Media Center at the Pincio Terrace
Celebrating the 60th anniversary of the European Championship, as well as recognising the gradual return of normality for large events. These are the two objectives at the heart of the 16th UEFA European Championship. Rome will be playing a key part in the month-long tournament, one that will be characterised by social interaction and fun after months of closures and restrictions.
During the tournament itself, Rome will organise different activities across the capital in conjunction with UEFA and the FIGC. The Stadio Olimpico will play host to around 16,000 fans in accordance with the relevant Covid rules and regulations.
Rome’s Local Ambassador for UEFA EURO 2020 is the actress Cristiana Capotondi. She will be representing the city during various initiatives and events, assisted by the other two Ambassadors, Gianluca Vialli and Francesco Totti. All of the relevant information will be available via this link in real time: http://www.euro2020roma.com/.
The hub of activity during the UEFA Festival will be at the Football Village in the Piazza del Popolo, while there will also be four Hot Spots located in Piazza San Silvestro, Piazza San Lorenzo in Lucina, Piazza Mignanelli and Largo dei Lombardi. All of these will host Fan Zones that will welcome citizens, tourists and football fans. The Piazza del Popolo will also host two big screens and a stage, thus allowing visitors to watch tournament matches. It will also be possible to walk between ten stands made available by sponsors and Roma Capitale project partners. Meanwhile, another screen will also be set up in via dei Fori Imperali to show all of the matches taking place in Rome.
As a teaser for all these initiatives around Rome, a video projection – directed by Italian firm Filmmaster Events – will be shown at Piazza del Campidoglio on the evening of 10 June. Through a light and sound show – accompanied by live musical performances – the story of Italy’s participation in European competitions will be projected onto the Campidoglio. The projection is seen through the eyes of a fan, from June 1968, the Azzurri’s first European final (which they went on to win), up to the present day. The event will be available to the public, free of charge, for three nights thereafter.
Separately, a Media Centre will be set up at the Terrazza del Pincio for those in the media industry, and there will also be a Food Area featuring traditional local products and dishes. Outside will be a ten-metre dome, inside of which there will be entertainment activities and initiatives promoted by the FIGC. The two Local Media Supporters, Corriere dello Sport and Dimensione Suono Roma, will help give visibility to the Roma Capitale’s initiatives.
Managed by Roma Capitale, a team of volunteers will be on hand to help with the organisation of the tournament. Alongside those involved in UEFA’s volunteer programme, their work will ensure that visitors feel welcome and everyone – including the locals – is able to easily navigate the capital. They will be particularly present in places such as stations, airports, transport hubs, as well as throughout Rome. They will also provide support at the Fan Zones and Media Centre, responding to any queries for information. The city’s appeal for citizens to help out goes on: visit roma2020mobilitymakers.it for more information.
The main point of attraction will be the Football Village in the Piazza del Popolo. In full respect of the local rules to protect artistic heritage and prevent and contain the spread of Covid, the historic Piazza will host many events throughout the tournament, which will last for 30 days. Surrounding the Piazza’s obelisk will be a village fully dedicated to football, with ten stands across 60 square metres for the sponsors. There will also be space for sporting activities (in full compliance with the measures in place to combat covid), an interactive play area for adults and children, an LED wall to watch matches and areas to relax in. The Terrazza del Pincio, meanwhile, will provide a perfect backdrop: there, a large screen and a stage will be located, allowing onlookers to enjoy performances from artists and sportsmen.
The Unique Jersey will be an experience for all to enjoy. While the different National Teams will be donning their respective shirts out on the pitch, football fans, sports lovers, families and tourists out on the streets in Rome will be able to wear a special, ‘shared’ shirt. Indeed, the spirit will be one of a big celebration and the symbol will be a ‘unique jersey’ that will take the form of a 3D installation and landmark. It will be a point of reference located in the city’s most iconic places, the Fan Zone, the Football Village, the Media Centre and in the four Hot Spots, representing an ideal place to take a photo and really get involved in the experience.
Terrazza del Pincio: Food Area & Media Centre - The Terrazza del Pincio will serve as a reference point for all those involved in the media industry during the tournament. Here, there will be workstations, areas for conferences and meetings, refreshments and information on how to get around.
The Stadio Olimpico – The competition will be played across eleven different European cities, with the inaugural match set to take place between Italy and Turkey on 11 June at 21:00 CEST at the Stadio Olimpico in Rome. The same stadium will also host the National Team’s other two group matches (Italy vs. Switzerland on 16 June and Italy vs. Wales on 20 June), as well as a quarter-final on Saturday 3 July. All of the matches will be organised in full compliance with Covid rules and regulations: Sport e Salute SpA, a state-owned enterprise that promotes grassroots sports and healthy lifestyles, has been working on the “safe Olimpico” plan since September so that the turnstiles can be reopened, including with the 2020/21 Serie A season in mind. However, the company’s main focus has always been on the European Championship and creating the best conditions for UEFA, FIGC and the Government to give the green light to the tournament. Sport e Salute SpA’s goal was to see the return of fans to bring colour to the sport again, and, to the delight of everyone, this is on the horizon. This is thanks to investment in Thermo cameras, control rooms, flow channels and sanitisation, with the Stadio Olimpico now one of the most advanced in Europe. This will be clear to fans when a very special day arrives: 11 June.